OpenAI has introduced Frontier, a platform for building and managing enterprise agents. It focuses on shared organizational context, permissions, hands-on feedback, and execution across local, cloud, and OpenAI-hosted environments.
Early adopters named by OpenAI include HP, Intuit, Oracle, State Farm, Thermo Fisher, and Uber. The company describes identity and explicit boundaries as core parts of the platform, not add-ons.
The product thesis is that intelligence alone is not the main bottleneck. Enterprises need a control plane that helps agents understand the organization, access the right tools, and improve against real work.